Sony ISE – brand film

Brief:
create Sony & You key artwork based on an “electric” ampersand character and to produce an animated film showing a virtual link between Sony & you the consumer.

A 3D model of an ampersand character was created using thin strands creating a DNA type object that was further enchanced by the look and feel of “light streaks”. The model was used for the key artwork and two animated films were produced showing the creation of the ampersand.

Shown at the ISE event in Amsterdam, print and promotional material was also created to highlight the new Sony 4K projectors.